Big Pictures is a research lab founded by Carley Hodgkinson and Erin Ashenhurst, faculty at the Wilson School of Design at Kwantlen Polytechnic University. We are focused on investigating art and design in the built environment. On billboards, posters, signs, and digital screens, in murals and street art, imagery is a meaningful part of our visual experience of cities. The nature of that imagery — the content depicted, the text displayed to sell, inform, or inspire — all works to construct how we understand the values and expectations of our surroundings. Who gets to create that imagery? What narratives and voices are amplified?